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Solution · Recurring revenue, engineered

Sell subscriptions like a real SaaS — even if you ship physical goods.

Plans, add-ons, dunning, portals, and analytics purpose-built for recurring commerce.

-38%
involuntary churn
Smart dunning
+27%
ARPU
Add-ons & upgrades
1
billing source
One truth across ops
Instant
customer portal
Self-serve upgrades
01 · The problem

Where teams get stuck without this.

These are the recurring patterns we hear on discovery calls — and the ones this solution is built to end.

01
Card failures

Involuntary churn from missed retries.

02
Rigid plans

You can't test pricing without engineering.

03
Manual upgrades

Support tickets for what should be one click.

04
Ops opacity

MRR, churn, LTV lives in spreadsheets.

02 · What we ship

Every part built to production standard.

Plan engine

Tiered, usage, seat, hybrid — configurable without code.

Dunning

Smart retries, card updater, recovery flows.

Customer portal

Self-serve billing, invoices, cancels, resumes.

Fulfilment sync

Shopify, ShipStation, WMS, or custom.

Metrics

MRR, ARR, cohorts, churn, LTV out of the box.

Experiments

Pricing tests without redeploy.

Built onStripe Billing / RazorpayNext.jsSupabaseShopify (optional)Segment
03 · The engagement

How we build it with you.

  1. Step 1
    Model

    Plans, add-ons, coupons, trials.

  2. Step 2
    Build

    Billing, portal, dunning, fulfilment sync.

  3. Step 3
    Migrate

    From existing billing without breaking active subs.

  4. Step 4
    Instrument

    Metrics that match your board deck.

  5. Step 5
    Optimise

    Pricing tests and retention loops.

04 · Proof
-41% churn in 90 days
D2C subscription brand
"Dunning alone paid for the whole project in three months."
— COO
05 · FAQ

Questions we hear.

Not seeing yours? Ask us directly →

Yes — Stripe metered, custom aggregators, or hybrid plans.

06 · Deep dive

What to know before you buy.

Dunning best practices

Recover revenue before it becomes churn.

Involuntary churn is the easiest revenue to save if your dunning flow is disciplined.

Retry schedule

Retry on days 1, 3, 5, and 7. Space attempts to catch salary credits and card top-ups.

Card updater

Use network updater services from Stripe or Razorpay to refresh expired card details automatically.

Multi-channel nudges

Email first, then WhatsApp or SMS. Make updating payment a one-tap action.

Grace periods

Keep service active for a short window to avoid punishing loyal customers.

Pricing experiment framework

Test pricing without breaking existing customers.

Pricing is the highest-leverage optimisation in subscription commerce. Test it safely.

Grandfather existing subs

Never raise prices on current customers without notice and an opt-out path.

New-cohort tests

Run A/B pricing only on new signups so your base stays stable.

Add-on experiments

Test unbundled features before changing core plan prices.

Annual anchoring

Show monthly prices as 'billed monthly' against a cheaper annual equivalent.

Let's scope your subscription commerce.

30-minute discovery call. No decks, no pitch — just a working plan for what to build and how it pays back.