Your marketing site is
product #2.
It has a design system, a release cadence, a metric stack, and a P&L. Treat it that way — or wonder why paid CAC keeps climbing while the site converts at 1.2%.
There are exactly four SaaS hero patterns that work. Everything else is decoration.
Marketing site is one step in a four-step loop.
Blog post / Twitter / SEO. First 8 seconds on marketing site.
Signup or 'talk to sales' — never both above the fold.
First value inside product within 5 minutes.
In-product invite loop tied back to marketing UTMs.
The pricing page is a psychology test.
Three tiers, middle one recommended — that's the default because it works. But the details are where conversions live: annual toggle default, seat vs usage framing, and the anchor tier that no one buys.
Docs and changelog are marketing.
Docs are top of funnel
Developer buyers search Stack Overflow before they search you. If your docs rank, they don't need a sales call. Ship docs on the same design system as .com, not in a bolted-on subdomain.
Changelog is retention
Weekly changelog with RSS and email digest. Existing customers see progress; prospects see momentum. The Linear changelog is a growth channel; yours can be too.
SaaS founder FAQ.
Treat your .com like product #2.
Scope a rebuildA marketing site that sells your SaaS
Share your product and ICP — we'll reply with the right approach for your marketing site.
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- Honest advice — no pushy sales, no fake urgency
- Clear next steps, timeline, and estimate