Email that keeps working after you clock out.
Welcome flows. Cart abandon. Post-purchase. Winback. Re-engagement. Behavior triggers wired to your product events — measurable, deliverable, on-brand.
Flows we ship.
Onboarding
First 30 days that turn signups into activated users.
Nurture
Educational drip that warms cold leads without spam.
Ecommerce lifecycle
Welcome, cart, browse, post-purchase, VIP tiers.
Transactional
Order, ship, receipt, password, invite — reliable delivery.
Landing in inboxes.
Automation is worthless if it lands in Promotions or Spam. We set up delivery infrastructure the right way from day one.
- SPF, DKIM, DMARC configured
- Dedicated IP warm-up plan
- Bounce & complaint monitoring
- Suppression lists auto-synced
- Preheader + subject A/B testing
- Rendering QA in Gmail, Outlook, Apple Mail
- GDPR + CAN-SPAM compliant
- Reply monitoring routes to CRM
Email FAQs.
Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Customer.io, Postmark, Resend, SendGrid — and custom SMTP.
Send-time and frequency, by lifecycle stage
Universal "best time to send" studies are noise. What matters is the stage the recipient is in.
| Stage | Cadence | Best window | Content mix |
|---|---|---|---|
| First 72h post-signup | 3-5 sends | Match signup hour + next-day AM | Onboarding, activation nudges |
| Trial (day 3-14) | 2-3 per week | Weekday AM local | Use-case education, social proof |
| Active user | 1-2 per month | Tuesday-Thursday AM | Feature releases, tips |
| Dormant (30-90d) | 2-3 in a re-engage arc | Any weekday | Value recap, best content, exit survey |
| Post-purchase | 2 in first week | Order + shipping windows | Setup, cross-sell only after use |
| Winback (>90d) | 1 send, then suppress | Weekend AM | Honest "still want us?" ask |
Deliverability killers we audit before every send
Great copy going to spam is worse than mediocre copy going to inbox. This is the pre-flight list.
- Domain reputation
Google Postmaster + Microsoft SNDS dashboards checked weekly; sending pauses if reputation dips.
- Authentication triad
SPF, DKIM, DMARC all aligned. p=reject on DMARC once traffic is clean — Gmail now demotes anything less for bulk senders.
- List hygiene
Suppress hard bounces immediately, soft bounces after 3, complaints permanently. No re-adds via CSV "just once".
- Engagement segmentation
Sunset unengaged 90-day users to a low-frequency list; sending to dead addresses tanks reputation for everyone.
- Content red flags
Image-only emails, link shorteners, all-caps subjects, salesy trigger words in preheader — all quiet spam signals.
- Warm-up on new IPs
New sending IPs ramped over 4-6 weeks. Sudden 100k blast on a cold IP guarantees Gmail throttling.
Give your email a real job.
Audit my flowsServing businesses across Rayalaseema
Founder-led website design, development and automation — for businesses in Andhra Pradesh and beyond.
Automate what's costing your team hours
Describe the workflow — we'll reply with what's possible, what it costs, and where to start.
- Personal reply from Siddiq within 24 hours
- Honest advice — no pushy sales, no fake urgency
- Clear next steps, timeline, and estimate