Make your website feel fast.
We diagnose bottlenecks and optimize the frontend, assets, server and delivery layer — so real users on real devices actually feel the speed, not just Lighthouse in a lab.
The dashboard we start with. Every number, defined.
Sample readout for demonstration. We never publish invented scores for our own site or client projects — real audits produce real numbers.
Time until the largest visible element (usually the hero image or heading block) finishes rendering. Dominated by TTFB, render-blocking resources, and hero-asset weight.
Three metrics Google actually uses.
LCP, INP, CLS — measured on your real visitors' Chrome sessions, not on a synthetic test. Interact with each demo to see what breaks them.
Speed of the main content appearing. Oversized hero images, slow servers and render-blocking resources are the top culprits.
How responsive the page feels. Heavy JavaScript blocks the main thread and delays your click, tap or keystroke.
How much content jumps during load. Missing image dimensions, late fonts and injected banners are usually to blame.
Read the waterfall. Fix the widest bars.
Every page ships as a queue of requests. Click a row to see what typically causes it to bloat — and how we cut it back.
Parse + compile cost scales with size. Code-split, tree-shake, avoid duplicate libs.
Same site. Different behaviour.
What actually changes when we optimize. No invented numbers — the shape of the fix is universal, the size of the win is measured on your site.
Twelve levers. Pull the right ones.
Not every fix applies to every site. An audit tells us which levers move your numbers — the rest we leave alone.
The pipeline your hero image should go through before it hits a browser.
Your bundle is a coalition. Most of it is guests.
A typical marketing site ships 600–800 KB of JavaScript — and less than a third of it is the site itself.
WordPress can be fast. Most WordPress sites aren't.
A dedicated section because it's where we see the biggest wins — plugins, hosting and images together.
What feels fast on your MacBook isn't the point.
Your visitor is on a mid-range Android over 4G, in a lift, with the browser eating battery for a chat app you'll never see. That's the constraint.
Tools we use, grouped by job.
No partnership claims. Just the stack we reach for depending on where the bottleneck actually is.
Measure. Fix. Measure again. Ship. Watch.
Ten stages, each answering a specific question — never optimising in the dark.
Baseline measurement
Field data from CrUX + RUM on the pages that actually matter. Not a Lighthouse score on the homepage in isolation.
Speed is a foundation. Not a growth tactic.
Faster sites make everything else easier — but speed alone won't outrank a more relevant competitor or fix a broken funnel.
Shape of the work. Numbers stay on your site.
Illustrative scopes — the categories we typically ship. We publish real before/after data only from clients who've agreed to share it.
Straight answers on speed work.
Your website shouldn't make visitors wait.
Send us the URL. We'll run a real audit — waterfall, Core Web Vitals, bundle analysis — and come back with the shortlist of fixes actually worth doing on your site.
Fix your Core Web Vitals
Share your website URL — we'll audit it and reply with the highest-impact performance fixes.
- Personal reply from Siddiq within 24 hours
- Honest advice — no pushy sales, no fake urgency
- Clear next steps, timeline, and estimate